Chapter 1271: Zhang Ye starts livestreaming!
Translator: Legge Editor: Legge
Two days later.
Noon.
On the Third Ring Road.
Zhang Ye was in his car when his cell phone rang. From the caller ID, he saw that it was from Wu Mo, the CEO of the Brain Gold Company. He answered with a smile.
"Hey, Mo'er."
"Brother Zhang, are you for real?"
"What for real?"
"You're getting married to my aunt?"
"You just found out?"
"Aiyo, your answer really makes me want to beat you up, my Brother Zhang. No one told me! So how would I know! Do you think I'm a fortune teller? I just happened to be sending over some things to my aunt's place at the courtyard house when I heard that she was getting married. The news nearly made me faint! When did you two get together? How on earth did you manage to get her to go steady with you? Aren't you too capable? My aunt has really, really high standards!"
"Look at yourself, describing it that way. What do you mean by getting her to go steady with me?"
"So does that mean that I have to address you as uncle from now on?"
"Yeah, we're going to be relatives."
"Yet you still asked me for 200 million for the title sponsorship of I Am a Singer? Didn't you say we're relatives?"
"Well, we still haven't married, have we?"
"What the heck! It always comes back to you, doesn't it?"
"That's right."
"You guys are too good at keeping it a secret. It's such a big affair but I only just found out about it!"
"Do help me out a little for the wedding, alright?"
"Don't even think about it. You and my aunt are too shady."
"Haha, let's stop talking, I have to get to my show."
"Your first livestreamed show? I saw the promotions for it."
"Don't forget to donate to me later."
"Donate? I'll go on and libel you instead!"
"Alright, come at me then."
After some good-natured ribbing, they finally hung up.
Yang Shu was wearing a pair of sunglasses and driving.
Next to Zhang Ye were Ha Qiqi, Little Wang, a couple others.
The show that Zhang Ye was going to today was extremely important. He was going to livestream 1 , which had become very popular in recent years, for the first time. This was different from the live broadcasts and recordings on television and could be considered an industry of its own. As such, it had its own business model and rules to adhere to. The job was only accepted after the studio staff selected it and made very careful considerations on behalf of Zhang Ye. Right now, he was going to the place to hold his debut livestream.
Why did he choose to livestream?
Because the interest in this new platform was so high!
Back when the livestreaming industry had just gotten off to a start, it was not really something people cared about. Especially the more popular celebrities in the entertainment industry, they cared even less. They believed that such platforms were inferior to the ones they were currently performing on. But as the industry took off and exploded, many celebrities could not help but turn their sights to it. Some celebrities were eyeing the popularity and advertising fees they could get on these sites, as one after another, celebrities tested the waters in this new industry. Among them, there was no shortage of A-list celebrities trying their luck.
It was simple.
Convenient.
And had a large audience base.
—These were the advantages of a streaming channel.
In the car.
Ha Qiqi passed Zhang Ye something. "Director Zhang, please have another look at the show outline for today."
"That's not necessary," Zhang Ye chuckled as he waved it off. "I should at least be able to handle something like that, shouldn't I?"
Ha Qiqi said helplessly, "You may have done many live TV broadcasts and seen a lot of big events, but this is another industry. During the recording of our TV shows, you can just stand there and the audience is bound to give you respect since it's face to face. Surely they wouldn't start cursing and throwing shoes onto the stage, right? Even if they do, security will chase them out. But it's different for streaming. Who cares what your status is? If they don't like it and feel like scolding you, you oughta at least be prepared for it."
Zhang Ye said, "When it comes to scolding, I'm even less afraid."
Little Wang laughed, "Pfft!"
Tong Fu said, "Do you intend to have a scolding battle with them?"
Everyone in the car laughed.
Zhang Ye laughed and said, "Alright, let's not joke anymore. Sister Ha is correct. Since we're going onto another's platform, we have to respect their rules. That's a given."
Ha Qiqi brought up her worries. "I'm just afraid that you won't be able to manage it. The people here aren't interested in things that are high-class and artistic. It's not that they can't appreciate it, but that the atmosphere in a stream makes it not the place for appreciating such subjects. So, even songs like…'Small Apple' probably won't work. There isn't any lighting and stage equipment to bring up the atmosphere during a stream, so you probably have to pay extra attention if you're going to sing. As an example, Teacher Chen was invited to stream at the beginning of the year. He also did so on the same site that we'll be broadcasting on today. The moment he went live, he brought out three songs, singing rock songs, as well as performing in falsetto. He threw out all his abilities, and even though a lot of people watched it, the reactions were only so-so. Coincidentally on that same day, a popular female streamer on the same site was celebrating her birthday. A bunch of people helped raise her streaming channel's popularity points by donating a total of 1.6 million RMB in just a day. Meanwhile, it was much quieter on Old Chen's channel. He only received around 300,000 RMB worth of donations. Although the quantity and value of these donations do not represent everything, his impact still got pushed down by one of the site's own streamers. That was really too face smacking!"
One was a B-list celebrity.
The other was a streamer who wasn't even qualified to be called an E-list celebrity.
As such, the results were even more face smacking when put in comparison.
Zhang Ye said with a laugh, "Old Chen even has a story like that?"
Little Wang said, "Quite a lot of the media outlets latched onto this news at the time too. That female streamer who held Chen Guang off also got rather popular after the incident. The fact remains that the streamers who are part of the site have a much greater influence than us. If we encounter another female streamer who is celebrating her birthday, that would be quite troublesome for us. I believe that the incident that happened during Teacher Chen Guang's livestream was actually carried out on purpose by that female streamer. She was deliberately stealing his show."
Tong Fu said, "Will anyone come and create trouble for us today?"
But Zhang Ye said, "They're free to stream whenever they want. It's not something that we should be bothered about, right? Let's just concentrate on making our own stream good and it'll be enough."
This was going to be his last job before the wedding. Starting from the day after tomorrow, Zhang Ye would be taking leave from work to properly prepare for the wedding. The progress of Reach the Summit was going smoothly, and they were not far from implementing the last step of the plan. But before that happened, they would have to wait for Zhang Ye's wedding to take place. As such, today's livestream was going to be the final chance for him to gain on those seven S-list celebrities. They had to take this chance before their agencies realized what was going on and before the media caught onto Zhang Ye's plan to surpass the A-list rankings. He definitely had to gain as much popularity as he could so that he could "surprise" everyone and let them know how much danger their positions were in!
Ahead.
The car arrived at the destination.
Yang Shu, his junior martial sister, dutifully got out of the car and opened the car door.
Zhang Ye stepped out.
Little Wang picked up Zhang Ye's coat and put it over him.
Ha Qiqi went forward to talk with the streaming site's staff.
"Manager Ha!"
"Boss Chen, we've arrived."
"Welcome, welcome. Teacher Zhang, please proceed inside."
"Boss Chen, you don't have to stand on ceremony with us."
"Teacher Zhang is usually very busy, so you must not be familiar with our livestreaming industry. How about this? Let me take you guys around the company to have a look. The streaming studio has already been set up."
"Sure. Thank you for all your hard work, Boss Chen."
The group of them walked inside and were chatting and laughing.
Through their conversation, the site's boss both intentionally and unintentionally let them know more about the site's livestreaming rules. He touched on topics like what was popular, and how to interact with the fans. Their site had spent a good deal of money to invite Zhang Ye to appear on their livestreaming site and managed to sign him for his first ever livestream. They were definitely hoping to make use of Zhang Ye's popularity to raise the name of their site and user experience, so they naturally hoped that Zhang Ye could do well enough for both parties to gain something from it. As for why they explained in such detail to Zhang Ye, it was because they assumed that he did not understand a thing about livestreaming. They thought that he would think that it was the same as a recording a television show and were afraid that Zhang Ye would not know how to translate his success to this platform. They probably had the impression that Zhang Ye had never even watched a livestream before!
The Internet livestreaming of this world was still standardized.
Listening to them, Zhang Ye could not help but smile in silence.
You people are wrong. This bro has seen much more than any of you. Just this small matter here is nothing compared to what I have seen before! I don't know? I've never watched a livestream before?
Have you all seen someone poke a hornet's nest on a stream before?
Have you all seen people robbing a grave on a stream before?
Have you all seen people write code on a stream before?
Have you all seen people kneeling on a keyboard on a stream before?
Have you seen people getting it on on a stream before?
No, right?
You all have not seen any of those before, right?
Hur hur.
I! Have! Seen! It! All!
1. https://en.wikipedia.org/wiki/Live_streaming